Learn about all things customer experience from our team of experts. From the latest CX trends to tips and advice to improve your voice of the customer programme and performance.

Consumer Generated Content (CGC) and How You Can Benefit from It

What is CGC? Consumer-Generated Content (CGC), also known as User Generated Content (UGC), is any kind of unpaid content created by your customers in promotion...

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Tips for Surveying Employees (How-To Guide)

Employee experience is just as important as customer experience. Not only can poor employee experiences have a negative impact on your business’ reputation,...

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Bridging the CX Perception Gap

Most businesses believe that they are “customer-centric.” Most customers disagree. This is the “CX Perception Gap” or the “Delivery Gap” –...

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10 Quotes to Inspire Better CX

Sometimes customer experience can fall by the wayside, so it can benefit us all to be reminded of why it matters in the first place. Below, we’ve broken down...

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