October 29, 2019
CGC for B2B
When we think about Consumer-Generated Content (CGC), also known as User-Generated Content (UGC), we tend to think of examples that really work for B2C marketing efforts. As we've discussed before, CGC is any kind of unpaid content created by your customers in promotion of your brand, rather than by your own marketing team. This is the type of content that can be shared widely across social media, such as photos and videos, or can just as easily be review site or product testimonials. Essentially, CGC turns your brand's valued customers into content creators and brand ambassadors.