Category:

Consumer Generated Content

November 23, 2020

CX for Gen Z: How to Appeal to the Youngest Generation of Customers

Gen Z is the fastest-growing group of customers, employees and voters. Their expectations are incredibly high in many respects and they desire to make positive changes in the world. Here, we discuss Gen Z customer expectations and behaviours and how to tailor your CX strategy to appeal to them.

November 13, 2020

3 Ways to Encourage More Positive Customer Reviews

With 85% of customers saying that they trust an online review as much as a review from a friend, the power of a positive online review should not be underestimated. In this post, we discuss methods to encourage your existing customers to advocate for your brand online.

September 1, 2020

5 Ways to Thank Your Customers

A thank you is a small gesture that goes a long way and it can really improve a customer’s perception of your business. One of the main reasons customers churn is that they feel under-appreciated. Here, we offer five ways you can say thank you to your customers and show them a little appreciation.

October 29, 2019

CGC for B2B

When we think about Consumer-Generated Content (CGC), also known as User-Generated Content (UGC), we tend to think of examples that really work for B2C marketing efforts. As we've discussed before, CGC is any kind of unpaid content created by your customers in promotion of your brand, rather than by your own marketing team. This is the type of content that can be shared widely across social media, such as photos and videos, or can just as easily be review site or product testimonials. Essentially, CGC turns your brand's valued customers into content creators and brand ambassadors.

October 17, 2019

Consumer Generated Content (CGC) and How You Can Benefit from It

Consumer-Generated Content (CGC), also known as User Generated Content (UGC), is any kind of unpaid content created by your customers in promotion of your brand, rather than by your own marketing team. This can range from social media posts to pictures, videos or online reviews. It is an excellent way to garner online testimonials of real customer experiences, bringing authenticity to your online presence and marketing strategy and turning your valued customers into your own unpaid brand influencers.