February 26, 2021
Strengthen CX by Introducing Sentiment Analysis to These 3 Channels
While qualitative information from metrics such as NPS, CES, and CSAT is beneficial for understanding how your business is performing, sentiment analysis allows you to go deeper to have a more robust view of the customer experience. You need sentiment analysis tools so that you can gain insights from every comment at a macro level. It makes it easy and straightforward to digest a large amount of data from multiple sources without much workforce or effort.