Whether you are designing a survey for the first time or want to give your existing surveys a refresh, we’ve narrowed down the essential priorities of survey design to focus on. Consider these priorities if you want to maximise the quantity and quality of the customer feedback you receive.
The survey invitation will ultimately convince or entice your customers to give feedback, so it is just as important as the survey design itself. Consider these tips when crafting or redesigning your survey invitation to maximise your potential for higher response rates.
Our survey on Working from Home during the COVID-19 pandemic has produced some very interesting results from respondents from a wide range of industries, roles, business types and sizes, and countries.
The difference between a high and low quality survey can affect your response rate, data analysis capabilities and your customers’ ability to respond thoughtfully. These design tips will help you to get the most out of your survey so you can gain the greatest amount of insight from your customers.
To perform a robust and comprehensive survey of your customer base you need a high quantity of high-quality responses. If you are keen on improving your company's customer experience (CX) you are likely excited about getting as much customer feedback from your customers as possible. While your enthusiasm for your feedback surveys is great, your customers likely do not enjoy filling them out as much as you may enjoy sending them.