November 29, 2019
The Importance of Quality and Quantity in Online Reviews
Whether it's on a social media site, a review platform or a simple product page review, the quantity and quality of online reviews have been proven to have a significant impact on purchase decisions of consumers. Consumers are increasingly aware of the plight of fake reviews on the internet, particularly on sites like Amazon, Google Reviews or TripAdvisor, so many can spot the fake ones from a mile away. While there is nothing you can do about your competitors paying for inauthentic reviews, you can take steps to understand how to improve the quality and quantity of your own customer reviews.