Loyalty and trust are paramount to the relationship between a policyholder and their choice of insurance brand. Delivering an enhanced customer experience significantly reduces customer motivation to switch providers when switching has never been easier.

Prioritise reducing customer effort by facilitating frictionless experiences based on insights gained through CX Index’s robust Voice of the Customer tools and analytics. This will minimise churn as policyholders with easy, positive interactions will be most likely to renew their contracts and recommend their plans to their friends and family.

Highlighting the biggest points of friction along the customer journey will help you to streamline service and empower your advisors or agents to improve CX and build stronger, lasting relationships with customers.