The impact and influence of Consumer Generated Content is increasing all the time. CX Index™ has a strong track record of enhancing online reparation with recorded improvements of over 800%
Here are some interesting stats on the effect
consumer reviews and generated content can have:
71% of people say that Consumer Generated Content influenced their decision to purchase a car.
Young and affluent individuals increasingly create and use consumer-generated content (CGC), with 54% of those aged 25-34 and as much as 87% of the respondents worldwide who earn $150,000 or more indicating CGC has influenced one of their offline purchases.
Consumers are researching and trusting CGC more
- 64% of US online consumers conducted online research before making a purchase
- 54% have done so on a mobile phone
- 32% of US online consumers and 23% of European online consumers trust information on a brand’s website
2009 Nielsen survey
A 2009 Nielsen survey of 25,000 internet consumers from 50 countries found that 90% of respondents trusted recommendations from people they knew, while 70% trusted consumer opinions posted online.
Every online review that recommends your business is a powerful form of marketing.
At CX Index™ we leverage feedback to drive authentic positive social media content onto review sites, delivering engagement and trust, so shoppers buy more.
- Google Reviews
- Review Center